Leadership

Serra is one of the most talented, dedicated and inspiring creative leaders I had the pleasure working with. Serra led multiple initiative that supported Broadridge is uncovering new market opportunities while guiding a super-centric-customer approach while demonstrating high level of knowledge and tangible outcomes that shaped our product strategy.Aside from her professionalism Serra is kind and friendly to work with. I am privileged to recommend her to any organization who is looking for skilled creative leaders.

Serra and I worked together working on the development of the LexSet AI / AR platform. It’s rare to work with Head of Design has such a standout talent. Her creative insight, detail oriented approach and mastery of user experience and interaction were critical to the development and build. As a leader, collaborator and innovator, Serra inspired us all at Scal.io and explains why everyone on our team enjoyed working with her. She earns my highest recommendation.

I collaborated with Serra on client relationship management and business development. As a creative lead, I truly enjoyed her thought partnership and desire to grow our business. She comes to every conversation with curiosity, and is always game to work together to test new ideas. Loved working with her!

Serra is a standout when I think of UX leadership. As my career developer, we worked together on a few large accounts. What stands out about Serra, is the amount of impact she had in our relatively short time working together. Serra wasted no time spearheading our company’s UX practice. Her constructive feedback and experience helped me sharpen the consulting skills I pass down to those I mentor myself. I sincerely recommend Serra as a creative leader & mentor.

I had the privilege of collaborating with Serra on a project desperately needing someone with profound UX design principles and processes expertise. Even though she was in New York and we were in London, Serra came onto the team, made herself readily available, and became the hero of the day by completely transforming our approach to Experience Design and revolutionizing the creation of Epics and User Stories. Her ability to coach the team and adeptly guide the client throughout the program impressed me. Serra's vast knowledge, approachability, and professionalism were remarkable, and I hope to work with her again someday.