↳ Role
I led the team in translating Opportunity Areas and Experience Principles into actionable outcomes. This involved quickly connecting with AT&T Executive stakeholders and collaborating with Studios nationwide, aligning efforts with the Industrial design team for the out-of-box experience.
↳ Objective
Set the stage for a frictionless onboarding experience with customers for broadband and wireless customers, that sets the stage to establish a meaningful relationship that provides a halo-effect across the lifecycle.
↳ Solution
An experience that not only provides a seamless and intuitive onboarding process, but also migrate downstream complications (technical challenges, resource navigation, account / device how-tos.
The areas of focus in the sales funnel was the post-purchase customer experience for both Broadband and Wireless.
