↳ Role
To oversee the creative vision, approach and execution of the entire global digital experience and construction of their organizational digital transformation strategy. Working with my cross-functional partners at frog, act as the creative client liaison and socialize the work to the C-Level Executive group at JLL.
↳ Objective
Establish a unified digital experience vision to guide future digital products and scaleable best practices.
↳ Solution
Design an optimized digital experience, building a foundational design library and their website to propel JLL toward a customer-centric future vision.
We mapped out two crucial tracks for Product Vision, Design Execution, Organizational Alignment, and Scaling. Collaboratively, we started with the website, as the first step in crafting a framework as a central guiding force for future ventures.
