Serra's Five-Star Site

Year

2022

Outcomes

52% increase in subscriber base, contributing to $1.17B revenue (FY 2022)

Service

Strategy / Vision, Product Design

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Building Japan's SVOD Broadcast Linear TV platform for Asia's largest satellite operator

↳ Role

Oversee account, workstreams and a global team working across 7 time zones.

↳ Objective

Create a compelling viewing experience for their new Linear TV service offerings.

↳ Solution

Established a groundbreaking standard with a Japanese-specific Linear TV streaming platform, meticulously tailored to cultural nuances and engagement patterns.

Personas are deeply ingrained in Japan’s unique viewing habits, lifestyle patterns and user experience.

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↳ Onboarding

Navigating the Paradox of Choice: working towards enhancing content discoverability on Linear TV and the Platform Landing Page.

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↳Content Management

Users can seamlessly access and navigate their TV program guide on their mobile, scroll through channels, explore schedules, select content, and cast to TV for an integrated viewing experience.